About
Catering primarily to mothers and grandmothers, Poplollies Boutique is a bright and colorful whimsical brand that sells bubblegum beads and all of the essentials to make popular bubblegum necklaces. In business for more than 20 years, the retailer prides itself on offering one of the largest selections of beads available.
Results
1265%
increase in PPC clicks since the project inception
+ 31%
increase in New Users
+ 139%
increase in revenue from PPC traffic since project inception
35
of total site revenue account for by PPC campaign
Challenges
A leading challenge of an online beading retailer is over coming traditional shopping patterns of users visiting and browsing multiple website before making a purchase. Family-owned and experienced. Poplollies Boutique engaged Volusion Marketing Services to begin more effectively and strategically engaging and converting their target audience on their online store.
Volusion’s Strategy
Volusion implemented a Starter PPC campaign to:
• Increase brand awareness by leveraging Poplollies Boutique’s brand presence and its vast product selection.
• Utilize the emotional aspects of jewelry making and its unique value proposition to focus advertising efforts and increase advertising real estate.
• Continuously assess user behavior and test multiple are as of performance in order to identify ideal methods to communicate and engage target audiences. Create on going growth and mitigate the risk of seasonality fluctuation.
“Moving forward, we will continue growing the account to encompass additional search queries used by the beading community, ultimately working to drive even more qualified users to the website. Additionally, the website’s recently upgraded template will allow our team to focus on conversion optimization techniques aiding in increasing overall conversionrates.”
Chelsea Cepedea
PPC Specialist, Team Lead